Paul Firth is the head of Amazon Music in the UK. Paul has 20+ years’ experience in entertainment retail including time as Head of Music for Entertainment UK, and Head of European Buying at LOVEFiLM. He began his Amazon career in the physical music team, taking on the category leader role for physical music and DVD, before moving to digital music to oversee the launch of two Amazon Music streaming services: the first international role out of Prime Music which launched for Amazon Prime members in the UK in July 2015, and Amazon Music Unlimited which launched in the UK in November 2016.