Name
Panel Discussion: The Evolution of Music Marketing - Localisation and Personalisation
Date & Time
Tuesday, October 8, 2019, 11:40 AM - 12:30 PM
Speakers
Mark Lambert - AEG
Sammy Andrews - Music Week
Tom Nield - Landmrk
Tim Heineke - I AM POP
Vanessa Bakewell - Meta
Kat Ober - Be-Hookd Digital
Sammy Andrews - Music Week
Tom Nield - Landmrk
Tim Heineke - I AM POP
Vanessa Bakewell - Meta
Kat Ober - Be-Hookd Digital
Description
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Is mass market social media marketing over for the music industry? Utilising messaging apps to create an authentic one-on-one fan connections at scale
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How to leverage content creators and influencers as part of the marketing mix, while achieving demonstrable ROI and actionable insights
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How is location based technology enabling a new kind of connected fan engagement for artists?
Session
Track 2