Name
Panel Discussion: The Evolution of Music Marketing - Localisation and Personalisation
Date & Time
Tuesday, October 8, 2019, 11:40 AM - 12:30 PM
Mark Lambert Sammy Andrews Tom Nield Tim Heineke Vanessa Bakewell Kat Ober
Description
  • Is mass market social media marketing over for the music industry? Utilising messaging apps to create an authentic one-on-one fan connections at scale 

  • How to leverage content creators and influencers as part of the marketing mix, while achieving demonstrable ROI and actionable insights 

  • How is location based technology enabling a new kind of connected fan engagement for artists?

Session
Track 2