Job Title
Senior Director, Global Partnerships
Company
AEG
Speaker Bio
Mark Lambert is Senior Director of Global Partnerships for AEG Europe. In this role, Mark oversees all aspects of global partnerships and media business development at The O2.
Mark joined the business in 2014 to manage the naming rights partnership between AEG and O2/Telefonica for The O2. The partnership is one of the most high profile naming rights deals in the entertainment industry today and through a united vision, AEG and O2/Telefonica have established The O2 as the world’s most popular music and entertainment venue. In a deal overseen by Mark, O2/Telefonica recently renewed their naming rights partnership with AEG until 2028. Other notable deals include securing Amazon Tickets’ entry into the music market as part of their first deal with AEG, Schweppes and long term deals with Coca-Cola and ABInBev.
Previously, Mark worked at several marketing and communications agencies including WPP and The Marketing Store, where he ran the UK accounts for McDonald’s and Vodafone.