Full Name
Laura Martin
Job Title
Global Head of UTA IQ
Company
United Talent Agency
Speaker Bio
Joe Kessler is the Global Head of UTA IQ, the research, analytics and digital strategy
division of leading global talent and entertainment company United Talent Agency
(UTA). Kessler oversees a department which uses media intelligence, research and social
networking data to support clients across all of UTA.
Prior to UTA, Kessler was President of Deep Focus (DF), a digital marketing agency
whose clients included Samsung, Intel, Nestle, and Unilever, among others. Previously,
he worked at Creative Artists Agency (CAA) as President of The Intelligence Group (IG), a
research and insights firm, and publisher of The Cassandra Report, a syndicated study of
consumer trends. During Kessler’s tenure as President of IG, he led the transformation
of Cassandra into a digital business information platform and consultancy. Engine Group
PLC, parent company of Deep Focus, acquired IG from CAA in 2014.
Prior to that, Kessler held various senior management positions at global
communications agency Weber Shandwick, including Chair of the Global Technology
Practice and President of US Western Region. He served on the firm’s Global Executive
Committee.
Throughout his career, Kessler has counseled and/or led marketing initiatives for
companies including Sony, Disney, Microsoft, AOL, Westfield, Nordstrom, Disney, Cole
Haan, MSNBC, IMAX, and others.