Claire Mas is COO at Driift, the pioneering livestream business behind acclaimed ticketed online shows for artists including Nick Cave, Niall Horan, Andrea Bocelli, Laura Marling, Dermot Kennedy, Kylie Minogue, Courtney Barnett and Biffy Clyro. Under Claire's guidance, Driift’s innovative digital marketing strategies have attracted record-breaking global audiences, and the company has sold almost 500,000 tickets to music fans in more than 150 countries. A highly respected voice in the digital music ecosystem, Claire has previously held executive positions at both Island Records and Communion, and acted as consultant for companies including Platoon and DreamTeam.