Casandra joined the UK’s recorded music industry trade body, BPI, in late 2017 - having held a variety of roles throughout her career. Most recently, she spent 2 years at INgrooves, followed by 4 years at Sony Music looking after digital partner development, working with the likes of Apple, Spotify and more. At the BPI, she oversees innovation activities, having spearheaded the Music & Tech Springboard Programme and leading on partnerships in this space. In addition to that, Casandra looks after the BPI Classical community, the BPI Equality Training Programme and other member training & events; and works on industry-wide initiatives like National Album Day.