Creed Media Group is headed up by Timothy Collins and Hugo LePrince, freshly sprung out of Gen Z and working with corporations to amplify storytelling at scale through a portfolio of companies. Their creative, collaborative and inclusive entrepreneurial style embodies Gen Z values. They have become the most influential Generation Z (Gen Z) agency in the music industry. Runaway success included Trevor Daniel's 'Falling', Ashikko's 'Stupid', campaigns for Surf Mesa and S1mba as well as huge mainstream names for the likes of Universal Music, Warner Music, Parlophone, Epic, Island Records, Capitol Records, Spotify and more. Creed worked on over 1500 campaigns since 2019 and generated more than 150 billion views.