Paul Hourican has been Head of UK Music Operations at TikTok since November 2019. He leads a team that manages label and artist partnerships, music content and editorial, as well as artist and music performance on the platform. During his time, TikTok has grown to become an integral part of the UK and global music industry, ushering in a new era for artist and music discovery, powered by creativity and innovation. Prior to joining TikTok, he worked at MTV and YouTube in London and New York. As a lifelong music and pop culture fan, Paul’s career has consistently placed him at the intersection of music, culture and tech.