Wednesday, March 31, 2021
5:00 PM - 5:30 PM (BST)
Closing Keynote: Harnessing The Power of TikTok

In just two years, TikTok has revolutionised pop culture and music, ushering in a new era of creativity, discovery and self-expression; becoming an indispensable partner for the industry, from breaking new hits, artists and revitalising back catalogues. Closing this year's Music Week Tech summit, Paul Hourican, TikTok's UK Head of Music Operations, will challenge pre-conceived ideas of what TikTok is, what it does and outline the opportunities for all artists. From cultural trends, artist and music discovery to a space where creativity can flourish and inspire others; TikTok is the place where music starts and lives for its engaged and growing community.

Paul Hourican